Position Function:
The Marketing and Communications Coordinator is responsible for developing and maintaining the College of Business brand using effective internal and external communications for the college. The position works closely with the College of Business leadership team and staff to ensure key stakeholders are being reached through communication efforts. This position will also coordinate with faculty, staff, students, and others to ensure open and consistent messaging.
Salary Grade: 14
Please see Staff Compensation Structure for salary ranges.
Essential Duties and Responsibilities:
Work independently and collaboratively to provide daily operational support in the planning, coordination, and execution of College of Business communications, activities, and events including:
1. Create, manage, and publish graphics and content for the College of Business and its department.
2. Execute integrated marketing campaigns to reach target audiences and achieve measurable results.
3. Develop compelling content for digital and traditional marketing channels, including website, social media, email campaigns, press releases, and Dividends Magazine.
4. Actively engage departments and centers and ensure the college is targeting communications to those needs.
5. Ensure brand consistency in external communication across the Adkerson School of Accountancy, the Department of Finance and Economics, the Department of Management and Information Systems, and the Department of Marketing, Quantitative Analysis, and Business Law.
6. Manage relationships with external vendors, agencies, and partners to support marketing and communication efforts.
7. Work collaboratively with the Office of Public Affairs to ensure compliance with all university marketing and communication standards.
8. Monitor and analyze the performance of marketing campaigns and initiatives, making data-driven recommendations for optimization and improvement.
9. Recommend and implement adjustments to communications strategies as needed.
The above essential duties are representative of major duties in the position. Specific duties and responsibilities may vary based upon college needs. Other duties may be assigned to the above consistent with the knowledge, skills, and abilities required for the job.
Minimum Qualifications:
Bachelor's degree in marketing, communications, business administration, or closely related field.
Minimum of 2 years of related experience.
Preferred Qualifications:
1. Advanced degree with concentration in marketing, mass communications, or a closely related field.
2. Higher education experience
3. Strong strategic thinking and planning skills with the ability to develop and execute on innovative marketing strategies.
4. Excellent communication skills, both written and verbal, with the ability to craft compelling message for different audiences.
5. Creative mindset with a passion for story telling and brand building.
6. Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
7. Experience with digital marketing tools and platforms, including social media, email marketing, and web analytics.
Knowledge, Skills, and Abilities:
Knowledge of all marketing media principles and techniques. Ability to create, compose, and edit well written materials as well as social media. Layout advertisements, edit website and database, gather, compile, and compose presentations. Skill in organizing resources and establishing priorities. Ability to foster a cooperative work environment. Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Knowledge of customer service principles, techniques, systems, and standards. Skill in the use of personal computers and related software applications. Frequent external imposed deadlines; set and revised beyond one's control; interruptions influence priorities.
Working Conditions and Physical Effort
1. No unusual physical requirements. Requires limited lifting of files and records and nearly all work is performed in a comfortable indoor facility.
2. Frequent external imposed deadlines; set and revised beyond one's control; interruptions influence priorities; difficult to anticipate nature or volume of work with certainty beyond a few days; meeting of deadlines and coordination of unrelated activities are key to position; involves conflict-resolution or similar interactions involving emotional issues or stress on a regular basis.
3. Job frequently requires walking, sitting, reaching, talking, hearing, handling objects with hands.
Instructions for Applying:
All applicants must apply on line at www.msujobs.msstate.edu and attach a cover letter, current resume, or curriculum vitae, and the complete contact information for at least three professional references.
Restricted Clause:
Position is contingent upon continued availability of funding.
Equal Employment Opportunity Statement:
MSU is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, sex, religion, national origin, disability, age, sexual orientation, genetic information, pregnancy, gender identity, status as a U.S. veteran, and/or any other status protected by applicable law. We always welcome nominations and applications from women, members of any minority group, and others who share our passion for building a diverse community that reflects the diversity in our student population.
What do I do if I need an accommodation?
In compliance with the ADA Amendments Act (ADA), if you have a disability and would like to request an accommodation in order to apply for a position with Mississippi State University, please contact the Department of Human Resources Management at tel: (662) 325-3713 or ada@hrm.msstate.edu.
If you have any questions regarding this policy, contact the Department of Human Resources Management at (662) 325-3713 or ada@hrm.msstate.edu. Upon request, sections of this job listing are available in large print, and readers are available to assist the visually impaired.
